Founded in 2006, Kellogg Greater China Business Conference (GCBC) has become a leading student-run business conference among top business schools in North America, with 300+ attendees each year. Dedicated to a dialogue on trending topics between the U.S. and China, GCBC aims to engage and inspire the next generation of business leaders in the world. Leveraging the Kellogg platform, GCBC provides a unique opportunity for companies to share their vision on the world's second largest economy and the current state of the global business.



















The 2026 Kellogg Greater China Business Conference co-chairs reflect on leadership, global dialogue and redefining their careers.
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From planning to execution, three conference team members share reflections on fostering understanding, sparking collaboration and shaping forward-looking ideas.
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